Market trends & size signals
- Digital
campaigning is mainstream: parties and consultancies are using social
media, short-video platforms and targeted ads as core outreach channels.
Micro-targeting and local-language content are major growth areas.
- Regulatory
& transparency push: ECI guidance requires ethical social-media use
and disclosure of online campaign expenditure; recent advisories demand
labeling of AI/synthetic political content. Compliance services (audit,
labelling, disclosure support) are now in demand.
- Commercial
indicators: digital ad CPM/CPC benchmarks and Indian agency pricing show
wide ranges — entry-level monthly digital packages often start ~₹25k–₹1L
depending on scope; programmatic/large-scale buys scale much higher.
Expect political campaign spend to vary hugely by constituency size and
media mix.
Target customers (segments) for Oneisok
- Local
candidates / independents — need low-cost content, local targeting,
ground coordination.
- State-level
parties / campaigns — need voter research, media buys, TV/radio +
digital mix.
- National
parties / large coalitions — need full-service strategy, rapid content
factories, reputation/crisis teams, intelligence & data analytics.
- NGOs
/ civic campaigns / issue-based groups — need voter education,
SVEEP-style outreach and neutral compliance-first messaging.
Services Oneisok can offer (packaged & modular)
Core packages (example)
- Starter
— ₹25k–50k/month: social profiles + content calendar, 2 short videos/week,
basic paid ads (small geo), weekly reporting.
- Growth
— ₹75k–2L/month: audience research, targeted ad campaigns (platforms),
WhatsApp outreach support, influencer micro-campaigns, A/B creative tests.
- Full-campaign
— ₹5L+ per month / project: strategy, field research, on-ground
activation, TV/radio buys, crisis communications, daily rapid-content
studio, analytics & voter micro-segmentation.
Specialized add-ons
- Compliance
& disclosure package (log all spends, label AI content, ECI reporting
support).
- Rapid
response/crisis room (24/7 monitoring, rebuttal content, fact-check
liaison).
- Data
& analytics (voter segmentation, turnout models, survey services).
- Creative
studio (regional language short-video production, meme/gif packs).
