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What is Branding in Marketing?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

This means that customers expect that your tone of voice is the same over email, your website, customer service, and every other touchpoint in your business. If you rebrand, you need to change your logo, and styling everywhere both online and offline. Make sure you create a consistent brand so that your customers revel in your omni-channel presence. 

Branding in-store can be very different to online branding as in store you have to worry about positioning of products and props that can affect how a customer experiences your brand. Branding in-store is more experiential as people can walk around and pick things up, whereas customers online are experiencing a two-dimensional scene. Of course, certain elements of branding are consistent both online and in-store. These include consistent imagery and logos.

Why is Branding Important?

A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost. In eCommerce, where new companies (and therefore, new competitors) are springing up every day, an established brand can be an invaluable asset in bringing customers and generating profit. 

Regardless of whether you’re investing time and effort into crafting a compelling brand or paying no attention to it whatsoever, your business still has a brand. However, it may be completely different to how you intended to be seen.

By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.

Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals.

Why should you choose Oneisok for Branding of your business?

Oneisok is the Largest Free Online Business Directory. Find here the local information on Restaurants, Health & Medical, Shopping, Food, Dentists, Pizza, Cafes, Fashion and More. We make your digital information life easy. Connect with right Service Experts. Oneisok is the Best Business listing site. This helps businesses build their brand image and increase trsffic to their website.