Advertising & Media Campaigns for Political Marketing – Oneisok

1. Strategic Campaign Planning

We begin with a data-backed campaign blueprint that clearly defines:

• Target voter groups & demographics
• Key electoral issues and narrative direction
• Media channel selection (offline + online)
• Budget allocation & ad frequency strategy
• Timeline management (pre-election, campaign peak, MCC period)

This ensures every rupee spent reaches the right voters at the right time.

2. Digital Advertising Campaigns

We design and execute political ads across:

• Facebook & Instagram
• Google Search & Display Network
• YouTube video ads
• Programmatic media buying
• WhatsApp broadcast content
• Influencer-led micro-campaigns

What we deliver:
✓ Creative ad design
✓ Geo-targeted voter outreach
✓ A/B content testing
✓ Daily performance monitoring
✓ Compliance with digital and ECI norms

This helps candidates quickly amplify their message, counter narratives, and influence online conversations.

3. Traditional Media Advertising

Political campaigns still rely heavily on mass media for credibility and wide reach.
Oneisok manages end-to-end execution of:

Television Advertising

• Scriptwriting
• Video production
• Prime-time media buying
• State/regional language adaptation

Radio Advertising

• Short political jingles
• Issue-based talk spots
• FM channel scheduling

Print Media

• Newspaper ads
• Election manifestos
• Special issue inserts
• Local language ad creative

Traditional media builds authority and trust—especially among rural and older voters.

4. Outdoor & On-Ground Media Campaigns

We plan visually strong offline campaigns for maximum visibility:

• Billboards & hoardings
• Wall paintings
• Auto/bus branding
• Street banners
• Booth-level poster campaigns
• LED vans & mobile digital screens
• Event branding & rally visuals

This ensures high-impact visibility across key constituencies.

5. Content & Creative Production

Oneisok operates a rapid-response content studio for political clients:

• Daily social media creatives
• Short video reels for quick messaging
• Candidate introduction videos
• Issue-based campaigns
• Meme-based digital virals
• Speech writing & script development

We craft clear, persuasive narratives that connect emotionally with voters.

6. Media Monitoring & Sentiment Tracking

We continuously monitor:

• Social media trends
• Competitor ads
• News coverage
• Public sentiment
• Viral narratives & misinformation

Our team provides real-time alerts and counter-message strategies to protect the candidate’s image and respond quickly.

7. Legal & Compliance Support (ECI Norms)

Political campaigns must adhere to strict Election Commission guidelines.
We ensure:

• Ad content approval
• MCC-compliant messaging
• Transparency in ad spend
• Proper documentation for online ads
• Labelling of AI-generated content
• Ethical political communication

This protects the candidate from legal or reputational issues.

8. Reporting & Performance Analysis

We provide clear, detailed analytics:

• Reach & impressions
• Voter engagement
• Conversion metrics
• Sentiment shifts
• ROI breakdown
• Ad spend optimization

Campaign decisions become faster, smarter, and more results-driven.